How to Start a Successful YouTube Channel: Top Tips
Success is defined differently depending on who you are. The formal definition refers to success as an accomplishment of aim or purpose. What that purpose or aim really depends on the person. How do you measure success? We’re assuming you set goals and succeed when you reach those goals or milestones.
Starting a YouTube channel successfully takes a lot of hard work and effort. It’s not something that just happens overnight. You have to start the channel and then make a good effort to build it. Of course, there are tips to help you be more successful.
We will disclose some of the top tips for beginners to make it on YT. You can often build your account through the use of social signals, such as views, likes, comments, subscribers, and so on. You can even buy those signals to easily start!
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Why Would You Need a YouTube Channel? Is it Worth It?
Need and want are two different things. Not everyone needs to set up a YouTube channel, but you can certainly find success if you are willing to create an account and build it up. You can make your claim to fame with a YT account, and if you play your cards right, it can be profitable. You just need to find the means to become popular from your efforts.
Running and building a channel is well worth it. It’s not always really easy, but it will be worth it in the end when you start seeing your YouTube channel successful.
Some of the top advantages you might experience:
- You get to be creative
- Choose your content
- Create new connections
- Enjoy a revenue stream
- Try something new
- Share education and build your own brand
Creating a Successful Channel: What to Start From
Where do we begin? The first step is obviously to simply create your YT. This is where you make an account and build your profile. Creating your initial channel is completely free. Just click to start and build your channel from there.
Just because you have a YouTube account does not mean you actually have a channel. You still need to create that. In case you already have a login, create it through that login. If you’re using a business or a brand, you can also create a separate account under that entity and then create a channel.
Here are some tips for successful channel creation. You will need to pay attention to the points below.
This part is really pretty simple and straightforward. Be sure to select to use a business or other name when you come to that part. This helps you create your channel reflective of your brand or title that you’re planning to build on.
When you do so, you can create a name using a brand or some other title. Some of us prefer to write a real name, and others use an alias. It’s totally up to you. We do recommend that you make sure your name stands out. You want it to catch attention in some way.
Next is the picture. Choose your picture carefully. You certainly don’t want to be generic here. This is the face of your channel. You need to create a good impression, so make your picture choice carefully.
Of course, you will be able to change your picture later, but you still want to start with something worth seeing. If your channel is going to be indicative of a brand, you may want to create a graphic representing your brand.
It’s always a great idea to make it personal as well, so adding a photo of you could be useful. You want the photo to look great and be a high-resolution photo. The quality and the content matter here, as they really can make a successful channel.
This is your chance to talk about yourself. And you need to make it interesting. Of course, you don’t want to make it a book or an entire life story. But you do want to find a happy medium of enough information to attract people.
Make the about section interesting and make it informative as well. Talk about you and the intention of your channel. Try to incorporate some keywords so that you will show up in searches that are relative.
The banner is also known as channel art or even a channel header. It is a banner. When someone visits your channel page, they see this banner at the top. You will see it at the top too on your channel.
This is going to be a graphic or a picture. You can compare it to your heading photo on your Facebook profile. It’s a similar concept. You want it to be catchy, and you want it to be relatable. However, this is the perfect opportunity to take advantage of your creative license to get creative.
Some people use a logo and really implement their brand here. Other people use visual aids that are relative to their brand and content.
And finally, here are some tips for starting your YT path! These are things you need to know to succeed.
Tip 1: Choose the Right Niche
Now, let’s get started on getting the channel going. You need a niche! Your niche is ultimately your specialty or what you are going to represent. The best thing about YouTube is that you can be anything that you want to be.
There are popular channels in many different categories. This includes things like the following.
- Interior Design
- Technical aspects
These are just some examples of popular niches. This is where you set the stage for your audience, and it is ultimately how you will attract subscribers as well.
Tip 2: Develop an Attainable Strategy
Strategy can be everything in this world. If you don’t create a strategy from scratch, you will definitely fail. The strategy is really about creating a plan to meet your goals. Remember that you want to find success, so your strategy needs to help you get there.
If you’ve ever seen a strategy guide from a marketing agency or for a social media platform, they have some key parts.
The strategy is ultimately a plan and a guide in one. So your plan is going to think of your goals, it’s going to think of the target market, and it’s going to plan the details. Your strategy is almost like an outline, but it doesn’t fill in the content. It gives you a map to hunt the treasure with.
Once you create a strategy, you need to follow it to launch a successful YT channel.
Tip 3: Content Planning
Next up, it’s time to work on the content. After all, the content is what will really build a successful YouTube channel. You’ve already built your strategy that creates an initial background for this channel. Now, make good on that by determining the content of videos for the channel.
Now, you aren’t necessarily making videos yet. We will get to that. But you are going to plan what your first few videos will have – or at least the basics of them. We recommend trying a few different approaches. Then you can go back and see what worked best and go from there.
Tip 4: Good Equipment Equals Good Content
If you’re planning to use your 5-year old phone to create your videos, you might want to rethink that. While you might not really notice any degradation in quality at first glance, it will stand out like a sore thumb.
The truth is technology improves so quickly that you need equipment that is fairly new. Your goal should be to have content that is high-quality. This comes from having the right equipment to make a successful youtube channel.
Yes, this part could be costly. Start small if you need to and then add or build on your supplies as you start to improve. This is a business expense, so don’t forget to hold those receipts! You can even look for recommendations of what other YouTubers use for equipment as a beginner.
Tip 5: Optimize SEO Always
SEO is search engine optimization. Have you ever noticed when you search a topic, there are often YT videos that show up in the search? That’s because they are relevant, and they are SEO-optimized.
This will be absolutely important for your content to show up for others. It’s effective on YouTube itself, and it’s effective on search engines like Google. SEO includes titles and descriptions that take advantage of keywords.
Here’s a bit more on the topic of SEO.
Everything has an algorithm these days. You have to know how to get along with the YT algorithm. The thing is they are always changing. What always remains constant though is keywords matter.
Research your niche a bit and find the top keywords. This is what will help you show up in a search so put those words to use. But don’t overdo it!
If you want to run a successful YT channel, you will need to be able to market yourself. In case you don’t know how to do this, you may want to hire someone that does. Your titles are part of the SEO world. You should be using keywords in your titles every single time.
You don’t need to use the same keyword every time. You need to change up the keywords, so find a good range of keywords and cycle through them, so successfully make them work for you.
And now you have the description. It also needs to use your keyword. Again, this is for your SEO optimization. The same keyword in your title needs to be in your description. It just needs to be there once.
Your description also needs to be interesting while being simple. The description briefly describes what viewers are about to see.
The video thumbnail is pretty much a preview for your video. It’s that short little snippet that makes someone want to see the whole thing. You have more than one option here. YT does automatically try to pull out thumbnail options. They give you three choices when your video loads.
Your other option is to create your own. You will need your account to be verified before you can create your own so keep that in mind. If you make your own thumbnail, make it pop. Use bright colors, add imagery, and add some context or a title.
When we say tag here, we’re really not talking about tagging your bestie or another friend like you do on other platforms. In this case, you are tagging keywords. Basically, you can select tags that offer some sort of explanation about your video. The tag should describe, and it should correlate with your keywords as well.
A playlist on a YouTube channel is just a collection. Just like your playlist in your music app is set with your favorites, this is a similar concept. You can create a playlist of your videos, but you can also add other videos you enjoy.
In some cases, other people can also add to your playlists, and they can also be shared. You can have more than one playlist, and they can be managed and updated at any time. If you want to have successful YouTube channel, we would definitely recommend creating it.
Tip 6: Post Regularly
Once you get started, you’ve got to keep going. If you want to build momentum and see some success, you need to create new content regularly and post new content reliably. If someone decides they love your stuff, but then they don’t see you for 2 weeks, they might change their minds.
Choose your routine and stick to it. The regularity of your posting is up to you. However, we would recommend doing it a minimum of once a week. However, you could easily do it 2-3 times a week and really amp it up.
Tip 7: Engage with Your Audience
If your audience is going to support you, it’s only fair that you support them in return, right? They don’t want to be invisible numbers that are just here to make you money. When they interact, you need to return the favor.
Take the time to like comments and even answer comments. It’s very important for you to be present and engaged. People notice this.
Tip 8: Seek Some Inspiration
It can be hard to keep coming up with new things. It can be hard to figure out what works. But the good news is that you can easily learn from others. Do a little bit of research for your niche? Check out the top 5 people in that category and see what is working for them.
You don’t need to copycat them. You need to be unique. But you can use the things that help them be successful and use that for inspiration.
Tip 9: Think About Promotion
Now that you know how to successfully start a YT channel, you need to think about effective promotion to maintain it.
Promotion comes in different ways. Promotion does typically cost, but there are some good ways to promote without spending a lot. You will find that most people recommend putting a little bit of money in to boost your stance.
The good news is that promotion typically returns results. Here are some best ways to promote.
- Paid promotion
- Share in a blog
- Share on other social media
- Partner with an influencer
Tip 10: Create a Formula with Templates
It’s a good idea to find some sort of template to follow with your videos. The template simply makes your video look nicer overall. It will probably have some sort of introductory shot that represents your brand and displays a title. It might also provide you with a frame or a logo during the video.
Of course, it will close out with something representative of your brand or logo as well. The template is like a formula, and it will become something that sets you apart and brands your videos.
Integrate with Your Social Media and Website
This is the perfect place to represent yourself and your brand. That formula that you use as a template really needs to be something that is consistent from place to place. It’s going to represent you. This is really all about branding and consistency.
Cross-Promote on Social Media
YouTube might be the place where you’re trying to build success, but you can use other social media to help. Social media is free, and you can share just about anything. Places like Facebook, Twitter, and LinkedIn allow you to share full-length videos and links to your videos.
Use these to your advantage. Instagram might also be useful, but you won’t be able to directly share a link or a full video here.
Videos can be embedded in other content. This is ultimately linking your video to a keyword or another location. It’s popular to embed videos on websites and blogs. Other people can also embed your video and link it back to you.
This might be a perfect opportunity to partner with a blogger or an influencer.
How Much Does It Cost to Start a Good YouTube Channel in 2023?
The channel itself is going to be free. However, you do need to make some investments in equipment and get things prepped for use on your channel. This includes equipment to create videos as well as edit. Don’t forget advertising content as well.
You can open your channel as a beginner for around $1,300 if you shop in a budget-friendly way. However, it’s also quite possible to spend close to $10,000 for everything if you want the very best stuff.
Making it on YouTube definitely requires patience and hard work. Of course, you won’t get there overnight. However, now you definitely know how to create a successful YouTube channel. With the use of these tips and a good strategy, you can make your channel really popular. Just be willing to put in the effort to do so.
Damien HongDIGITAL MARKETING SPECIALIST